Anita Weissman, Senior Strategist | Healthcare
Anita has served as a marketing communications and public relations strategist and consultant to healthcare, professional services, pharmaceutical, automotive, hospitality and entertainment companies, in the public and private sectors for more than 25 years. Anita’s areas of expertise include strategic planning, tactical planning, media relations, crisis management, corporate communications, collateral production, and provider relations.
Anita’s background is in agency work. After beginning her career at a marketing services agency where she rose to VP Client Services, she has specialized in approaching healthcare, medical and biotech marketing from a consumer vantage. Knowledgeable of the regulatory restrictions governing external communications, Anita has been instrumental in developing programs that benefit clients yet remain licensure and regulatory compliant. Those clients include Qiagen, Myriad Genetics, University of Chicago School of Medicine, Medical Management of America and others.
She holds undergraduate and graduate degrees in Speech from the University of Illinois at Champaign-Urbana.