MacFarlane Partners


  • Plan and execute the media and communications strategy for the firm’s entrée into the Washington, D.C. market, and Victor MacFarlane’s purchase of the DC United soccer team


  • Plan and direct press conferences (past, present and future), including careful review of media, attendees, presenters, and messaging
  • Strategic and thorough introduction to local DC media and community leaders, including working with business, lobbyists, government affairs, the real estate community and politicians
  • Maintain strong relationships with the local and trade media
  • Cognizance of delicate balance in Washington DC, including:  real estate, charitable, business and political
  • Elevation of Victor MacFarlane’s public profile as both a business and a community leader through speaking opportunities, board service, community and political involvement and various media relations opportunities
  • Event planning and management around milestones, including grand opening/topping off events, press conferences, which include the attendance and participation of:
    • Elected officials
    • Media
    • Industry leaders


  • Successfully expanded local, trade and national media coverage of MacFarlane Partners and Victor MacFarlane, including coverage in:
    • Washington Post
    • Washington Examiner
    • Washington Informer
    • New York Times
    • Wall Street Journal
    • San Francisco Chronicle
    • Los Angeles Times
    • Urban Land
    • Commercial Property News
    • California Real Estate
    • Retail Traffic
    • Planned and managed multiple successful events bringing together the community, leaders and public officials
    • Successfully introduced MacFarlane Partners to the East Coast media and the Washington DC business, political and non-profit communities
    • Supported the launch and marketing of multiple properties, primarily in the arena of urban infill.
    • Supported the firm’s entry into the DC Metropolitan Area -- from Anacostia and Poplar Point to Maryland and Virginia